Stella’s founder: Jaehoon Cho
Jaehoon Cho founded the Stella Foundation after losing his beloved mom to depression 3 years ago. He has a Master in Sports Management from the Cruyff Institute in the Netherlands and has studied at the Korean National Sport University. While studying Jaehoon has also worked at Madfit as a personal trainer, and worked at Abercrombie both in Seoul as well as Amsterdam. In addition, Jaehoon’s 2nd big passion (sport is his 1st passion) is acting as a DJ, which he has learned in Amsterdam.
The Stella Team
The Stella Team is composed of global experts in their area of expertise and Korean experts. There is an operational team that is advised by a team of professional experts, ensuring the quality of Stella’s work. Currently there is a team of 10 people, but this team is growing fast. In addition, Stella works with experts on a regular basis as well.
The Stella Logo
The name Stella means Star in Latin. When we look at the stars we are amazed by their beauty, mystery and we often wish for a bright future. We hope that with our contribution we can make the future of the people in Korea brighter by increasing mental health.
The colors represent the Olympic colors, showing that sports and exercise are one of the most important contributors to good mental health. On the other hand, it symbolizes that depression doesn’t discriminate, it can happen to anyone. The people that form the star show that we will form a strong community that will help each other.
Strong social ties has also been scientifically proven to help increase mental health. The hands have two meanings. The first one is that we should take care of our mental health and of people with mental health problems, the second meaning is also that we should treat them with respect.